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Things to Consider Before Implementing Web 2.0
Web 2.0 is Dynamic
Static (Web 1.0) pages are written to remain current for several months or even years. Web 2.0 is much more fast moving. Customers expect frequent updates and you should plan on weekly updates as a minimum. Updates can be full-blown posts/articles or simple one sentence tips, reminders, and tidbits.
Questions to ask:
Can I commit the resources to add material once or twice a week (or more)?
Do I have ideas for material?
Web 2.0 is Participatory
The major characteristic of Web 2.0 is that is it social. Sites involve mechanisms for people to join your network, share information, and ask questions. You need to determine your level of comfort with participation and how you will handle different situations. Organizations sometimes fear the lack of control in Web 2.0; however, remember that customers normally understand the difference between the authority of a post/article and a comment or message board.
Questions to ask:
Will I moderate comments on my site?
How will I handle questions asked on my site?
How will I handle misinformation on my site? Can I formulate a disclaimer for information on my site?
Web 2.0 is Integrated
One of the best things about Web 2.0 is the ability to reutilize information across several platforms/sites. This allows your to create information in one place and integrate that into all of your online presence. For example, if you want to remind customers of an upcomming event you can post a blog entry about it. From this one effort (and some nifty Web 2.0 magic) your event can be announced on Twitter, Facebook, on your website. This not only allows a time savings (one post - multiple platforms) but it also creates a consistent message across your web presence.
Questions to ask:
How can I utilize several social networks?
Do I want to integrate my social network into my website?
A local pediatric practice asked for my help in creating a web 2.0 presence. We integrated Facebook, Twitter, Delicious, and the practice's website to create a cohesive online brand and provide important information to patients and parents in their preferred web environment.
